ShapersOfAI.com · From Users to Shapers · AI Leadership · Future of Work · AI Skills

Online & On-Site Learning Program · SHAPERS OF AI COMMUNITY · For you and your team

Shaping the
Future of Work with AI
Unlocking the potential of AI in communications, marketing and HR.

Don't miss the next start of the online program!

Days

Hours

Minutes

Seconds

Define a Simple Strategy – A good strategy works on one page – it really does. It summarizes what AI achieves for your department or organization. It might take some workshops to develop, but in the end, the strategy needs to be so clear that it fits on one page and is understood by everyone in the department and organization.
Build Competence – Ensure you and your team understand the fundamentals of how AI works and makes decisions, why its outputs are probabilistic rather than absolute, and where biases or blind spots may arise. This foundation is essential before relying on AI for important business decisions. Training sessions and pilot test groups not only build confidence in using AI but also spark relevant use-case ideas tailored to your organization.
Start with Actionable Use Cases – Identify the top use cases that can demonstrate real, visible success. Prioritize use-cases that show measurable value to the team and stakeholders.
Empower Ambassadors – Select motivated team members as AI ambassadors who support colleagues in adoption. Their role is to translate short-term wins into sustainable, long-term usage.
Establish Guidelines and Governance – Create clear rules for responsible AI use, including data handling, managing bias and transparency. This builds trust and ensures compliance with organizational and legal standards.
Scale, Integrate, and Enable Technology – Expand from pilot projects to department- or organization-wide applications. Integrate AI into daily processes so it becomes a natural part of the work culture, supported by the right platforms, data infrastructure, and security standards.

From Myth to Reality: How-to become a Front-Runner in Shaping Your Organization’s Future with AI

From AI users to Shapers of the Future of Work

The program is designed for communications, marketing, and digital leaders who want to move from using AI tools to actively shaping strategies and culture.

20 online sessions in 6 months, from the fundamentals through use-cases, tools and agents to impact in your team.
Plus practical online sessions where peers from the industry (Head of AI, Head of Communications, Marketing Managers, …) present their AI initiatives.
Includes full Advatera membership, meaning participation in further online sessions as well as to our on-site internal and external communications, marketing and digital knowledge sharing groups in Austria, Belgium, France, Germany, Netherlands, Switzerland and UK.
Access to our Digital Leadership and Digital Workplace conferences in Brussels, Vienna and Zurich.
For you and your team. In every meeting one or two members of your team can participate.

Your Learning Journey

Many communication and marketing professionals already experiment with tools like ChatGPT or Microsoft Copilot for content production.

This program takes you further: from simply being a user of AI tools to becoming a shaper of the future of your organization with AI. You will gain practical skills, strategic insights, and hands-on experience.

AI Strategy – specific for communications, marketing and corporate contexts
Under the Hood – understanding the core of large language models and how decisions are made
Assistants, Agents and Agentic AI – moving from prompt enhancement to AI workflows, true AI agents and understanding agentic AI
Build Your Own AI Agent – step by step towards a tailored assistant for your department
AI Governance – ensuring responsible, ethical and effective use of AI in communications
Image & Video Production with AI – hands-on work on a real project
AI for Content & Campaigns – scaling text creation, personalization, and campaign automation
AI in Internal Communications – chatbots, knowledge assistants and employee engagement
Reputation & Crisis Management with AI – monitoring, sentiment analysis and early warnings
AI-Enhanced Analytics & Insights – understanding audiences, measuring impact and optimizing strategies
Future Trends – emerging technologies and cases relevant for communication & marketing leaders

Sign-up now

Start of next program: 16th of December 2025, 1-2 pm, online

After sending the form we will get in touch with you and share all the details about the program.

For Advatera members, participation in the program is already included in your membership at no extra cost. For non-members, the course with 20+ online sessions costs € 850 (excl. VAT). No worries, by filling in this form you are not making any binding commitment.

Are you alreaedy Advatera Member?

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Congrats!

As a member of the Advatera groups, you enjoy free access to the learning program – it’s already included in your membership. Simply sign up below, and we’ll send you the details for the next program start.

No worries, just fill in the form and we will be in touch with you. We will check if your organization is already member and in case it is not, we will send you a proposal for participating in the training. Filling in the form is without any obligations for you, it is fully risk-free.

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